Wednesday, May 25, 2005

BMW


The history of the Bavarian Motor Works is a history of innovation, dedication and determination.
These achievements are reflected in the BMW emblem, symbolizing a rotating airplane propeller from BMW's early years as an aircraft engine manufacturer. Today, the emblem signifies a global company that annually produces hundreds of thousands of engines, motorcycles, and cars.

1916 The beginnings of Bayerische Flugzeug-Werke

1917 Founding of Bayerische Motoren Werke GmbH

1948 Two-wheeled renewal

1959 BMW stays independent

1973 BMW's other "four-cylinder"

1990 BMW Research and Innovation Center

From 2000 onwards, the BMW Group realigns itself.
With the brands BMW, MINI and Rolls-Royce Motor Cars, the BMW Group has been focussing on selected premium segments in the international automobile market since the year 2000. In the succeeding years, the launch of the BMW 1 Series meant an expansion of the model range in the premium segment of the lower middle class and the BMW 6 Series did likewise in the segment of the large Coupés and Convertibles. The MINI marque was launched and production began in the Oxford plant in 2001. In 2003, the BMW Group assumed marque responsibility for Rolls-Royce Motor Cars. At the same time, the Worldwide Head Office and Manufacturing Plant in Goodwood, GB, was built.



As we knew before, BMW is one of the biggest German company in Korea. So many people like this company, because cars are gorgeous.
When we prepared the presentation and when we hear about BMW from Mr. Kühner, we could have good information about how could they become a big company, how’s Korean cars in Europe, how’s the trading going between Korea and German, and so on.
Also, we had much more great time, because few students got mini cars from them.
We really thank BMW and Professors for giving us great time.!!!!